| Advertisement | Description | Source | Target | Purpose |
| Lexus Cars | It is advertising the new Lexus | The Age | P platers and higher | To get people to buy their cars. |
| Bose Wave® music system III | Advertising the new Bose Wave® music system III | Royal Auto | Adults who like music | To get people to update their sound system |
| GRUNT ropes | Advertising ropes | AFL Record | Adults. | In this ad they use Merv Hughes to gain trust and a link to the brand. |
| Star Wars Rebels | Advertising a TV show on Foxtel | K-Zone | Kids who like Star Wars | To encourage kids to pester their parents to subscribe to Foxtel. |
| Team SS Ton | Advertising cricket bats | Inside Cricket | Cricket players who like a heavy bat. | To show how popular SS is. |
| Empire Magazine | Advertising a movie magazine | APC | People who like movies | To get people to buy the Empire Magazine |
| Praise Secret Sauces | Advertising a salad dressing | Woolworths Fresh | People who like salad dressings | To get people to switch brands or to try different flavours. |
| Sea Sucker | Advertising an iPad holder | Macworld | Everyone with an iPad | To stop people from having more devices. |
| Armor All® Extreme Shield Wax | Advertising paint protection | Dick Smith Sandown 500 2012 | People who love their car | To show that Armor All® Wax is better than the US wax |
| Ayam | Advertising curry paste | The Australian Coeliac | Coeliacs | To get people to try other flavours and products |










